The Challenge: Can Schell Games create a 3D social gaming experience that promotes an NBA team?
The Solution: Created in association with Mark Cuban, entrepreneur and owner of the Dallas Mavericks, BattleBall is a unique online basketball game that allows users to customize their players with special clothing, basketballs, and backboards, and then challenge their friends to one-on-one battles on the virtual court.
The Results: The game was released first on Facebook and was later released on iOS and Android platforms.