The Challenge: LEGO wanted to create a virtual component to its highly popular line of Brickheadz.
The Solution: LEGO partnered with Schell Games to create a virtual reality "sandbox" where users are able to build and create characters, and solve formulas in order to unlock new characters and LEGO bricks.
The Results: The Brickheadz Builder VR has been widely noted as one of the best apps available on Google Daydream by credible outlets like Tech Radar, VR Scout and The Verge.