Happy Atoms, our physical and digital chemistry modeling set, was featured in a WESA article about the increasing popularity of digital-physical toys. CEO Jesse Schell was quoted in the article, and highlights why this popularity isn't a fad, but a trend in the toy industry.

Toys and games usually are first in terms of technology because they can afford to be imperfect. And so if you care about the idea of the internet of things, you should watch the toy market closely because that's where all the innovations are going to show up first.

Haven't seen Happy Atoms before? See it's trailer below.